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Monday, February 8, 2010

IBM Rolls Out Power7 As Rivals Converge

By Paul McDougall February 8, 2010

Call it Stack Wars. While competitors play tag-team, IBM on Monday reminded the market that it's been delivering tightly bundled systems on its own for years and introduced its latest weapon in the race toward fully integrated business engines—Power7-based servers. "This is not a chip announcement," insisted Rodney Adkins, senior VP for IBM's Systems and Technology Group, at a press conference at Manhattan's opulent Mandarin Oriental hotel. Adkins said the Power7 processor is just one part, though a key one, of a new family of IBM servers designed for a world where everything from toasters to 747s are computerized and online—and businesses will have to deal with all that data. "Computing is becoming a lot more pervasive," said Adkins, noting IBM expects there'll be a trillion connected objects on the planet by next year. Financial institutions, healthcare providers, and other organizations will have to handle and make sense of the resulting information tsunami and will "require a new type of performance" from there hardware to do so, said Adkins. With that, IBM unveiled four new servers built from the ground up to withstand the data demands of a world envisioned by the company's Smarter Planet campaign, where everything is connected to everything. The Power 780, Power 770, Power 755 are enterprise systems, while the Power 750 Express is for mid-market customers who don't need the horsepower and capacity of the higher-end models.

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