Blu-ray Won The Battle, Losing The War

by Joseph F. Kovar June 22, 2009

The developers of the Blu-ray high-definition video format may have beat HD DVD on the technology, but both are losing the war for the hearts and minds of video consumers who look to cable, satellite and the Internet for video. In a new Harris Poll, the results of which were released on Friday, only 11 percent of Americans own a HD DVD player, while only 7 percent own a Blu-ray player. About 9 percent of Americans own a Sony PlayStation 3 gaming console, which includes the ability to play Blu-ray disks, while 3 percent have an external HD DVD drive for a Microsoft Xbox 360 gaming console. The slow adoption of both Blu-ray and HD DVD comes despite the growth in the adoption of high-definition televisions. Harris Interactive, which runs the Harris polls, found in its new poll that about 47 percent of Americans now report owning a high-definition TV, up from 35 percent in May of 2008.

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