Developers will be able to easily bring their iOS and Android apps to Windows 10, Microsoft has announced, as it attempts to encourage adoption of its new "universal" operating system. New software development kits will enable developers to port existing apps into Windows universal apps that work across devices, the company announced at the ongoing Build conference on Wednesday. "This is a huge breakthrough," Horace Chow, Microsoft general manager for Hong Kong and Macau, told the South China Morning Post in an interview. "We will invite others to join our ecosystem."
The move comes as Microsoft is making a big push to encourage adoption of its Windows 10 operating system, currently in beta stage. In the past, the company has struggled in mobile to gain traction against market leader Android and Apple's iOS. Experts have put this down to Microsoft’s late entry into the market, and the lack of apps on Windows devices. Chow said in recent years the company has adopted a more "open" philosophy, driven by chief executive Satya Nadella.
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