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Thursday, June 19, 2014

Amazon looks to take on Samsung, Apple with Fire Phone

Amazon jumped into the smartphone fray Wednesday, unveiling the Fire Phone at a press event in Seattle.
By Philip Michaels & Susie Ochs Jun 18, 2014

Amazon’s phone will be available exclusively through AT&T, mirroring an arrangement that Apple had with the carrier with the iPhone’s 2007 debut. The 32GB Fire Phone will cost $199 with a two-year contract. You can preorder it now, with the phone arriving on July 25. For a limited time, the phone comes with a full year of Amazon Prime service (which normally costs $99 a year), for both new and current Prime subscribers. Amazon CEO Jeff Bezos said that he’s been asked about an Amazon-built phone more frequently than anything else. Inside the company, though, Bezos told event attendees there’s a different question being asked: “Can we build a better phone for Amazon Prime members? Well, I’m excited to tell you that the answer is yes.” 

In taking the wraps off the much-anticipated phone, Amazon CEO Jeff Bezos said it was built out of premium materials. The Fire Phone features Gorilla Glass 3 on both sides, along with a 4.7-inch LCD screen. The phone has a rubberized frame and aluminum buttons. On the audio side, the Fire Phone boasts dual stereo speakers with Dolby Digital Plus virtual surround sound. The phone’s magnetic earbuds come with a flat cable that doesn’t tangle easily, according to Bezos. Perhaps the phone’s most headline-grabbing feature is the one rumored long before Wednesday’s press event: a 3D interface. The Fire Phone isn’t exactly 3D—Bezos called it Dynamic Perspective, and it works more like a hyped-up version of the parallax effect found in Apple’s iOS 7 operating system. Four 120-degree cameras on the front of the phone track your head position on the X, Y, and Z axes, which lets images on the Fire Phone’s screen move as you move the phone or reposition your head. Amazon built custom lock screens to show off the Dynamic Perspective effect, and even provided an SDK for developers to build the technology into their own apps.

Read more here --> pcworld.com

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