Apple: Consumers Want What We Don't Have (Cheaper Smartphones, Larger Screens)

Leaked court docs also show that Phil Schiller expressed displeasure with Apple's ad agency
By Brandon Hill April 8, 2014 repost here April 14, 2014

Apple’s never-ending court battle with Samsung has recently resulted in a treasure trove of internal documents leaking to the internet. The latest round of documents making their way to the public domain include slides that shows Apple’s concerns regarding its lack of affordable smartphones and smartphones with screen larger than 4 ​inches. The documents also show that Apple’s Phil Schiller was extremely upset with Apple’s advertising agency for not developing an ad campaign worthy of sufficiently promoting virtues of the iPhone. Cheaper Smartphones, Screens Larger than 4”… Where Are They? The first of the leaked slides from Cupertino show the incredible boom in smartphone sales over the past three years, and that Apple is completely missing the boat with regards to affordable smartphones (sub $300) and large-screen smartphones (larger than 4 inches)

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