Anybody's Game: Mobile world divided between Apple, Google, Microsoft - Google Still leads the pack

By Devin Coldeweyv Dec. 2, 2013

Although the explosive success of Google's Android operating system over the last couple years means that it's No. 1 in nearly every market, the battle for the global smartphone market is far from finished. Android, iOS and Windows Phone are fighting tooth and nail — and finding success in unexpected places.​

In the third-quarter sales numbers from Kantar Worldpanel, it's clear that it's more or less a two-horse race in the U.S., Australia and Great Britain. Android takes up a bit more than half of all sales, iPhone is about a third — 40 percent in Apple's home turf, the U.S., less elsewhere.

But leave the English-speaking countries and things get a bit more unpredictable: the other countries in Europe, for instance, are far more Android-heavy. In Spain, Android accounted for an incredible 90 percent of all smartphones sold. Germany, France and Italy showed similar but not quite so serious trends.

Microsoft is staging a comeback: For the first time, it accounted for more than 10 percent of all smartphones bought in the largest European countries. In Italy, it makes up 16 percent — leapfrogging iOS, which fell from 18.5 percent at this time last year to just 10 percent now.

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