iPhone 5c a Flop? Apple Reportedly Cuts Orders on Lower-Cost Model

The "C" in the iPhone 5c might now stand for Cut or Crap.
By JOANNA STERN Oct. 16, 2013

After some drastic price cuts at Walmart and other U.S. retailers, the Wall Street Journal reports that Apple's is cutting the production or orders for its lower-end phone with its suppliers. Apple has told its Taiwanese assemblers that it will be cutting this quarter's orders on the lower-end handset, according to the Journal's Lorraine Luk. ​One of the assemblers, Pegatron, was told to cut orders by 20 percent and the other, named Hon Hai, was told to cut by a third, Luk reports. Additionally, Apple has told a component supplier that it would cut parts production by 50 percent. However, the $199 5s, which has a better camera, faster processor and the new fingerprint sensor, has clearly been more popular than the $100 5c, which comes in a selection of colors but has last year's specifications. But analysts say that might not be a bad thing for the company if customers are opting for the 5s instead.

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