AMD Hires Nvidia Exec to Head Its Fusion Program

By: Jeffrey Burt 2010-05-27

Advanced Micro Devices has hired away an executive from rival Nvidia to head up its efforts to combine CPU and graphics technologies in a single computing platform. AMD on May 27 announced that Manju Hegde, Nvidia’s vice president of CUDA technical marketing, will now be corporate vice president of its Fusion Experience program. Hegde, whose job will be to find computing solutions and applications to take advantage of AMD’s upcoming family of APU (accelerated processing units) that combine CPU and GPU capabilities, will report to Rick Bergman, senior vice president and general manager of AMD’s Products Group. “As Manju and his team work with the ecosystem to usher in a new era of visual computing, we expect a wide range of industry leaders to embrace the future of accelerated computing through the combination of the GPU and CPU—a combination only AMD can deliver with its AMD Fusion technology,” Bergman said in a statement.

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