Google Inc. directed its disruptive technology at yet another industry on Wednesday, announcing plans to build broadband networks as much as 100 times faster than most cable and DSL services. The Mountain View Internet giant said the one-gigabit-per-second, fiber-to-the-home connections, which it plans to test in a few locations, will offer improved access to the Internet and greater choice in providers. The zippy network also promises to enable far more data-intensive applications online, in the same way the move from dial-up to broadband invited wider use of video and music. "It will open up all sorts of new possibilities when you have speeds that are 100 times faster," said Minnie Ingersoll, product manager with Google's alternative access team. The experiment clearly strikes at the heart of Internet service providers like Comcast Corp. and AT&T Inc., but analysts believe it's less of an effort to compete with the industry directly than to goad it into action. There is widespread frustration among customers and Internet companies that the sector has grown complacent with quality and speed, even as the average service in the United States lags behind other nations and new applications strain existing networks.
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