by Tom Krazit August 21, 2009
Microsoft's Bing search engine is getting a little help from a very smart friend. Wolfram Alpha and Bing have reached a licensing deal that allows Bing to present some of the specialized scientific and computational content that Wolfram Alpha generates, according to a source familiar with the deal. The deal was reported earlier by TechCrunch. Representatives from Microsoft and Wolfram Research declined to comment on the deal. Wolfram Alpha's unique blend of computational input and curated output hasn't taken the world by storm, but it is considered an interesting enough take on the business of Internet search to attract high-profile attention within the industry. Wolfram Alpha doesn't return the usual list of links to pages with search keywords, instead providing answers to questions such as stock prices and complex mathematical formulas--with mixed results. Bing, on the other hand, is enjoying a solid start in the three months since it made its debut as it gains users and will at some point be the default search experience on Yahoo's highly trafficked pages following a long-awaited deal. It's not clear whether Bing results will carry Wolfram's branding (i.e., results "Powered By Wolfram Alpha"), but there will be some sort of presence.
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