Software maker's revamped Live Search program is now online.
By Paul McDougall June 1, 2009
Microsoft's Bing search engine went live in the U.S. over the weekend, formally launching the company's latest attempt to wrest a larger slice of the lucrative online search market from incumbent Google. As of Monday, Bing.com featured a home page festooned with colorful hot air balloons rising against a desert backdrop. The page also included links to specific search categories, such as news, videos, shopping, maps, and travel. Also present were tabs that direct users to bonus features such as Microsoft's "cashback" search rewards program and links to pages for developers and Webmasters. Bing, according to Microsoft, is designed to deliver a more functional experience than existing search engines, including Google's. That is, queries entered into Bing yield not only information related to the search term, but also links to sites where users can make purchases and engage in other, related activities.
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