Does Microsoft's Bing have Google running scared?

by Steven Musil June 14, 2009

June 14, 2009 Microsoft may have developed a contender that threatens Google's Web search dominance. In a story headlined "Fear grips Google," the New York Post reports that the launch of Microsoft's Bing search engine has so upset Google co-founder Sergey Brin that he has top engineers working on "urgent upgrades" to Google's service. Brin is said to be leading a team to determine how Microsoft's search algorithm differs from the closely guarded one Google employs. The tabloid also notes that it's rare for Google's co-founders to have such a hands-on involvement in the company's daily operations. "New search engines have come and gone in the past 10 years, but Bing seems to be of particular interest to Sergey," an anonymous source described as an "insider" told the newspaper.

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