Tame hacks don't tell tales
By Charlie Demerjian March 31, 2009
IF YOU THOUGHT Nvidia's spectacularly successful strategy in renaming the G92 to the GTS250, then seeding reviewers with ringers was low, you will love what it is doing with the 275. Yes, the company can go lower. The official specs are 240 'cores', and clocks are at 633/1404/1134MHz for GPU, processor and memory respectively. Yawn. GDDR3 of course, no GDDR5 now or until the GT300 cores, the GT200 can't do it, but that is old news. Things are going to suck for NV on a die area board layers, and therefore cost for the rest of the year. So, what is the sleazy part? Where to begin, where to begin. The first one is that there is no GT275 card or ASIC, in fact, as of CeBIT, the Nvidia partners didn't know it existed, mainly because it didn't. This 'planned' card wasn't planned, and is what you call a reaction. Take a sticker, slap it on an existing card, and blow different fuses. We hear there will be only 5,000 or so made, just enough to seed the tame press and put a few on Newegg. Cards in this price range normally have initial shipments more than 10 times that, and go on from there. When you don't have something to counter a competitor, make something up, lose money on each, and claim the high ground, just not in the ethical sense of the word.
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