XFX to sell ATI (AMD) graphics cards in the new year

By Tarinder Sandhu, 12th December, 2008

HEXUS can confirm that one of NVIDIA's strongest AIB supporters, XFX, will be signed up as an ATI (AMD) card partner in the very near future. What that means is that XFX, with its glitzy marketing and XXX Edition cards, will be bringing all this marketing know-how to ATI's GPUs - presumably encompassing the entire line-up of 2-, 3-, and 4-series SKUs. HEXUS has learned that a formal announcement, detailing the exact relationship between XFX and AMD/ATI, is expected next Tuesday. What's important to note is that XFX will still be producing NVIDIA-based cards, but it's interesting to see that XFX has chosen a time when NVIDIA is in a strong position to drop brand exclusivity. Perhaps it was a case of NVIDIA laying down the law one too many times, or, more likely, XFX needed to diversify its interests a little.

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