by Josh Lowensohn October 27, 2008
WindowShop is a new content viewing layer for Amazon.com. If you've ever used Cooliris' PicLens before you'll feel right at home, as WindowShop turns Amazon.com's selection of online goods into a giant wall which you can scroll back and forth, and zoom in and out of to find things to buy. The tool was built by Amazon and runs entirely off its S3 storage service. Within the giant wall of product thumbnails each of Amazon's sales categories is broken down into interactive tiles which can take up nearly your entire browser window when zoomed. Movies, TV shows, and music begin to play almost immediately, giving you the same preview you'd find on Amazon's product pages (which are just a click away on each item). We've covered several thumbnail-inspired shopping experiences before (see Zoomii specifically) but this is one of the first that's got speed and first party support on its side. Amazon is advertising the fact that the music wall will be updated every Tuesday to coincide with new releases. The same goes for movies, TV shows and books.
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