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Monday, September 8, 2008

AMD reckons Cinema 2.0 will change the gaming scene

Charlie Boswell promises a whole new digital world
By Ian Williams: Monday, 08 September 2008

FOR YEARS, THERE has been a massive chasm between the worlds of movies and games, and those who attempted to cross it have usually fallen short and plummeted into the inky blackness below. That gap is getting smaller and soon the line between interactive movie and immersive game are going to become increasingly blurred, according to AMD's director of digital media, Charlie Boswell. Boswell recently had a few minutes to sit down with The INQ to discuss Cinema 2.0, which he describes as, "a vision and a roadmap that is going to usher in a new expectation that users are going to have about the technology experience. " Bold words indeed, but Boswell was able to back them up with a lot of information about the idea, calling it an "amazing immersive experience on an AMD based platform." "I can make this statement because of AMD's involvement in both the entertainment industry and the gaming industry," he added, explaining how the company had spent the last eight years working very closely with some of the most famous Hollywood directors including the likes of George Lucas and Robert Rodriguez.

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