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Monday, September 21, 2009

Amazon branches out into own-brand electronics

By Andrew Thomas September 21, 2009

Online megastore Amazon is to undercut its regular suppliers by branding electronics accessories under its own name. AmazonBasics will initially offer a range of cables and blank media, but it's hard to imagine that the retailer will be content to stop at that. HDMI cables, Ethernet cables, blank CDs and DVDs are pretty dull fare, but everyone needs them. What is interesting is that Amazon will source the items from the same manufacturers who supply the companies who already sell the items through the online store. Some wailing and gnashing of teeth is to be expected amongst their number. "We saw an opportunity to create a line of consumer electronics basics that combine quality and low prices for an overall focus on value," said Paul Ryder, vice president of Consumer Electronics for Amazon. "We drew on our history of developing other private-label brands and combined that with our mission to give customers the ultimate in selection and value. AmazonBasics is the result. "We will continue to gather input from customers and evaluate opportunities for new products under the AmazonBasics brand. We aim to offer our customers as wide a selection as possible and we think AmazonBasics makes a great addition to the brands we already carry.

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Seagate's 6Gbps desktop hard drive now available

by Dong Ngo September 21, 2009

Six months after showing off the demo, Seagate announced Monday that it is now shipping what it says is the word's first 3.5-inch 6Gbps 2TB hard drive. The drive is based on the third generation of the Serial ATA (SATA) standard, roughly called SATA3. The majority of existing hard drives use the SATA2 standard that caps at 3Gbps. Theoretically, the new 6Gbps standard's throughput could be fast enough to transfer the entire contents of a CD (about 800MB) in just one second. The new hard drive is called Barracuda XT, and it belongs to the company's mainstream line of desktop hard drives. It spins at 7200rpm and boasts 64MB of cache memory, as opposed to the 16MB or 32MB of most existing hard drives. It is a four-platter drive with an areal density of 368 gigabits per square inch. Of course, to take advance of the new 6Gbps throughput speed, the Barracuda XT needs to be installed in a computer with a 6Gbps SATA controller. The good news is that's also available now.

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Adobe Aims to Make Sharing Flash Games Easy

by Mark Hachman 09.21.09

Adobe said Monday that it will announce a new Flash platform that will allow users and publishers to share Flash apps themselves, rather than simply pointing friends to an install link. For users, the new Adobe Flash Platform Services for Distribution means two things: first, that users will be able to share Flash-based apps or games with their friends, and second, that mobile users will automatically receive versions of the apps tailored to their specific platform, rather than force the user to do the legwork. Publishers, naturally, will receive tools to track and promote their own apps, and bundle related Flash games or apps when a user downloads another. Adobe announced it will partner with Gigya to provide the distribution solution, Adobe said. The partnership and the new platform will be announced at the IAB MIXX Conference and Expo in New York City on Monday. The new sharing mechanism is intended for social networking Web sites, so that the apps may "go viral" and be shared among a numeber of users quickly.

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