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Tuesday, May 26, 2009

Microsoft Sets Its Sights on Google

Company's attack ads will now take on Google, not Apple.
By Seth H. Weintraub, May 26, 2009

Microsoft, according to some, is having success with its Laptop Hunter ad campaign. Personally, I think the ads are laughable at best and purposely misleading at worst. Regardless, it looks like we're going to see more of the same attack ads. The difference, however, is that Microsoft has moved its cross hairs from Apple to Google. Google has about 65 percent of the search market share ... and rising. Yahoo shows about 20 percent. Microsoft ... well, do the math. But as software moves from the desktop to the cloud, advertising - search and otherwise - is becoming a key component of the ecosystem. This hasn't been lost on Redmond. Microsoft has earmarked $80 million to $100 million to launch its improved Live ... Kumo ...Bing search engine . Yep, Bing is the name that this iteration of the search engine will be using.

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Nvidia is out at Dell

Bumpgate Bumps and payback
By Charlie Demerjian Tuesday, 26 May 2009

FOR A LONG TIME we have wondered when Nvidia's abject stupidity would have a price. The answer, at least at Dell, is now. If you go over the Dell desktop lineup and look through the customization options, you will see that, with a few minor exceptions, there are no more Nvidia cards being offered in Dell systems. Whoopsie. I guess the $10M that Nvidia paid Dell wasn't enough to make amends. This is nothing less than a sea change at Dell. Nvidia has basically been shown the door by Dell in a most unceremonious fashion. Nvidia either decided to stop buying market share, or Dell just got fed up with it, but don't preclude both.

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