By Kevin McLaughli, Dec. 02, 2009
AT&T and Verizon Wireless on Wednesday agreed to drop their false advertising-related lawsuits against each other, bringing a halt to the reciprocal mudslinging that's been going on between the two over which has the best network coverage. AT&T dropped the lawsuit it filed in early November over Verizon's "There's a map for that" campaign, which ridicules Apple's iPhone/App Store slogan while also questioning the ubiquity of AT&T's nationwide 3G coverage. Verizon dropped the lawsuit it filed in July which took aim at AT&T's "more bars in more places" slogan, which transformed the two carriers' prior bickering into a full scale legal fight. The back-and-forth between Verizon and AT&T has been one of the more intriguing tech industry story lines of the year, as it effectively illustrates the intensifying competition in the mobile space. The Verizon-AT&T skirmish also contains many subplots, such as Verizon boldly taking shots at the iPhone despite the device's continued emergence as a cultural phenomenon.
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