Verizon Mocks AT&T's Ad Lawsuit, Commenting "The Truth Hurts"

The nation's largest wireless provider fires back in court
By Jason Mick November 17, 2009

AT&T and Verizon, the nation's second largest and largest telecoms, respectively, are at open war. With Verizon's new Droid phone looking to challenge the iPhone as the reigning media smartphone, the pair wage battle in the court room over Verizon's commercials which depict AT&T's poor 3G coverage. It has been reported that in some areas, such as New York City, that AT&T's call drop rates are as high as 30 percent -- or that it merely has no 3G service at all. However, AT&T does have broad coverage under its older EDGE network, and it claims that Verizon's ads are deceptive. AT&T's argument basically boils down to a claim that the average viewer is fooled to believe that Verizon commercial's maps represent 3G coverage and not total coverage -- despite several textual and audio clues. Thus it claims the commercials are misleading and damaging. Initially AT&T only sued over Verizon's "There's a map for that" series, which introduced Verizon's rich red map and AT&T's lacking blue map to viewers, all while poking fun at Apple's iPhone slogan ("There's an app for that"). AT&T recently expanded the suit to include Verizon's new Christmas themed ads "The Island of Misfit Toys".

Read more here -->Link