Nvidia Fires Back at Intel – With Cartoons

by Mark Hachman 11.06.09

Nvidia has quietly begun taking aim at Intel through a series of editorial cartoons, poking fun at the chip giant through a site known as IntelsInsides.com. Nvidia representatives and the cartoonist himself confirmed that Nvidia hosts the site, which is also linked to on its corporate blog. So far, IntelsInsides.com has only poked fun at Intel, although Bob Sherbin, Nvidia's head of corporate communications, said that other targets could be forthcoming. "[The site] is satirical in nature, and attempts to have a bit of fun with what is quite a serious issue," Sherbin said of the most recent topics, which have involved Intel's alleged use of market development funds and rebates to illegally obstruct rival AMD. "The spotlight is on them regarding this issue, and so they are a very obvious target." So far, all of the single-panel cartoons have been drawn by Steven Lait, a freelance editorial cartoonist whose work has appeared in the Bay Area News Group. Sherbin said that topics for the strips are "discussed" over e-mail, and that the collaboration goes both ways. The most recent parody shows Intel chief executive Paul Otellini claiming that "I did not have bribery, coercion, and kickback relations with the computer industry," a reference to President Clinton's denial that he did "not have sexual relations with" Monica Lewinsky. Later, of course, Clinton admitted an affair.

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