By Prince McLean November 12, 2009
AT&T has stepped up its federal case against Verizon Wireless, amending its complaint to seek a restraining order against holiday season ads attacking its data network and describing the iPhone as 'misfit' because of poor 3G coverage. Verizon began advertising spots mocking AT&T for providing less comprehensive 3G coverage in a new campaign last month. The ads referenced Apple's iPhone "there's an app for that" campaign with lines like, "if you want to know why some people have spotty 3G coverage, there's a map for that too," depicting Verizon's 3G network in red and AT&T's 3G network in blue. The maps clearly portray Verizon's coverage as being ubiquitous and AT&T's service as only existing in a few areas nationwide. Earlier this month, AT&T filed its original complaint against Verizon's ads, which claimed users were being mislead after a survey found that 53% of those who saw the ads assumed that the areas not covered in blue in Verizon's maps of AT&T's service were total gaps in coverage. "The map attributed to AT&T shows large swaths of white or blank space, as if these are areas in which AT&T has no coverage whatsoever," the suit stated. "By depicting AT&T's non-3G coverage as white or blank space in the map used in Verizon's print advertisement, consumers are being misled into believing that AT&T's customers have no coverage whatsoever and thus cannot use their wireless devices when they are outside of AT&T's depicted coverage area."
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