By Kate Kaye, ClickZ, Aug 18, 2009
Although reports of Microsoft's ad deal with Advance Internet have deemed Yahoo the loser, it's Google that will lose local market share as a result. Before signing with Microsoft, Advance Internet had used Google's contextual ad platform AdSense on all its local sites. As part of its deal to become a Microsoft network reseller, Advance has switched from running Google AdSense on article pages to running Microsoft Content Advertising links. "Google now has been replaced with the Microsoft product," Advance Internet President Peter Weinberger told ClickZ News. The company began running AdSense ads in early 2008. Exactly how much AdSense inventory is represented by Advance Internet sites -- which include local news sites NJ.com, NOLA.com, and OregonLive.com -- is not clear. Weinberger said he was not sure. Google did not comment in time for publication. The agreement does not affect Condé Nast Digital sites such as Epicurious.com and Style.com, which are published by a separate division.
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