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Saturday, July 18, 2009

Analysis: Microsoft prepares to dominate global console market

By Aharon Etengoff Friday, July 17, 2009

The Nintendo Wii is currently the number one selling console. However, there are indications that Microsoft has unleashed a carefully devised strategy to ensure its global domination of the console market. Indeed, Microsoft has successfully positioned the Xbox 360 as a "centrist" platform for both casual and hard-core gamers. For example, developers continue to release titles that appeal to a wide audience, including Prototype, UFC 2009: Undisputed, Fight Night Rd. 4 and Red Faction: Guerrilla. In sharp contrast, Playstation 3 owners are constrained by a limited selection of games and are forced to endure long waits for DLCs that are typically available for other platforms months before they arrive on the PSN. Meanwhile, Nintendo's Wii is typically perceived as a "family" platform and shunned by the majority of hard-core gamers. Nevertheless, the Wii is extremely popular amongst individuals who enjoy playing interactive sports games and endless Mario Brother variants.

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