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Saturday, July 18, 2009

AMD Chases New Form Factors With Low-power Chips

By Agam Shah, Jul 17, 2009

Advanced Micro Devices is getting ready to put Neo chips in low-power desktop products, upping the ante in its battle with rival Intel, which offers processors for similar devices. AMD originally designed Neo for products like ultrathin laptops, thin and light laptops that can deliver full functionality at affordable prices. However the chip designer is now expanding the chip's use to all-in-one PCs and nettops, which are small, low-cost desktop PCs the size of a hardcover book. Intel offers Atom processors that are already being used in similar systems. The main target for the Neo chips remains ultrathin laptops, but some PC makers are putting the processors in nettops and all-in-ones, said Bob Grim, director of client marketing for AMD. Neo chips are on motherboards, so they are small enough to incorporate in desktops that draw less power.

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