Company's attack ads will now take on Google, not Apple.
By Seth H. Weintraub, May 26, 2009
Microsoft, according to some, is having success with its Laptop Hunter ad campaign. Personally, I think the ads are laughable at best and purposely misleading at worst. Regardless, it looks like we're going to see more of the same attack ads. The difference, however, is that Microsoft has moved its cross hairs from Apple to Google. Google has about 65 percent of the search market share ... and rising. Yahoo shows about 20 percent. Microsoft ... well, do the math. But as software moves from the desktop to the cloud, advertising - search and otherwise - is becoming a key component of the ecosystem. This hasn't been lost on Redmond. Microsoft has earmarked $80 million to $100 million to launch its improved Live ... Kumo ...Bing search engine . Yep, Bing is the name that this iteration of the search engine will be using.
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