Intel releases corporate responsibility report

Oh the irony
By Sylvie Barak Wednesday, 20 May 2009

DESPERATELY SEARCHING for ways to make itself seem more wholesome in the court of public opinion, after embarrassingly having been found guilty of anti-competitive behaviour for the third time, Intel has published a Corporate Responsibility Report to highlight all of the good things it does when it's not too busy freezing competitors out of the market. The report highlights all the wonderful stunts Intel has pulled to get publicity for addressing social and economic issues, the environment and education, and it promises to continue trying to distract the world from its dodgy business practices through more of the same in the future. In rather banal, trite fashion, the huge chip firm promises to make "innovation and growth" a "strategic priority" in the next few years. As opposed to stagnation and shrinkage, we assume. As if a full back-slapping report wasn't nauseating enough, Intel CEO Paul Otellini also chimed in to add a dollop of cheese to the mix, emphasising the importance of "engaging employees to apply technology and expertise to tackle serious challenges." After all, how can one go wrong by doing things that are good for business and benefiting the world? Sheesh, we don't know. Ask the EU. Or Korea. Or Japan.

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