The owner of TigerDirect.com hopes to begin Circuit City's revival with an online push
By Jason Mick - May 25, 2009
Systemax is a company with a penchant for acquiring toxic assets which few others would consider taking. The company, whose cornerstone is the very successful TigerDirect.com, first acquired CompUSA soon after the retailer began liquidating its stores in 2007. After Circuit City collapsed last year, Systemax bought the company for $14M USD, pairing the former competitors together. Now online observers are noting that since May 23, CircuitCity.com has been back online and offering products, courtesy of Systemax. The site's front page looks similar to the original front page, which will likely bring back memories for some. However, the rest of the site's pages are remarkably similar in look to Systemax's CompUSA.com and TigerDirect.com pages.
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