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Monday, May 4, 2009

BlackBerries outselling Apple iPhones

Fanboi excuses aplenty
By Rik Myslewski, 4th May 2009

RIM's BlackBerry Curve outsold Apple's iPhone in the first quarter of this year, according to a US survey conducted by the wireless-market research firm NPD Group. To help the BlackBerry pass the iPhone, however, Verizon had to give RIM's phones away. From February 6th through March 31st, Verizon ran a "Buy One, Get One" promotion for the BlackBerry line, a giveaway that NPD's director of industry analysis, Ross Rubin, understandably identified as "aggressive marketing." Also contributing to RIM's success was the fact that the BlackBerry Curve costs about half that of the iPhone - and that world+dog is waiting for the next-generation iPhones, which are widely rumored to appear this summer.

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