While new Tweeters are flocking to the micro-blogging site, Twitter's retention rate is a dismal 40 per cent.
By: Sharon Gaudin - Apr 29, 2009
Ask any high school kid - soaring popularity loses some of its luster if more than half of your new friends ditch you after the first month. And that's the problem that Twitter Inc. executives are facing. It seems that while people are joining the micro-blogging site in droves, a whole lot of them don't sticking around for long. A Nielsen Co. report released Tuesday shows that 60 per cent of Twitter users do not return to the microblogging site the next month. And for the 12 months prior to Oprah Winfrey joining Twitter this month with great media fanfare, the site had a retention rate of less than 30 per cent.
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