Blu-ray in every home? Backers aim for $99 players

By Eric Bangeman April 20, 2009

DVD players didn't overtake VCRs and spread throughout US living rooms until they hit the magic $99 price point. It has been argued that Blu-ray doesn't have a chance of going mainstream until they, too, drop below $100. Indications are that this may happen at some point this year—maybe in time for the annual holiday shopping frenzy. A story on Blu-ray.com indicates that Chinese manufacturers may be preparing to enter the market en masse. Faced with a desire to make inroads in the world's largest consumer market and to face down any possible threat from the local competitor, CBHD, the Blu-ray Disc Association is trying to ramp up production in that country.

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