Apple Dips Into Chips

by Michele Masterson April 30, 2009

Would you like some chips to go with your software and hardware? Apparently Apple would, and is reportedly gathering troops to build its own processors. Speculation about the Cupertino, Calif.-based company's possible move into developing its own chips heated up following a report in The Wall Street Journal Thursday. A source told the paperthat Apple would create chips to greatly reduce power consumption of iPhones and iPod touch devices. The move wouldn't be surprising to Apple watchers since the company has been hiring top executives from processing giants such as AMD, and has acquired a chip manufacturer as well as purchased a stake in another processor maker. In April 2008, Apple scooped up PA Semi for $278 million. "PA Semi is going to do system-on-chips for iPhones and iPods," Apple CEO Steve Jobs said, according to The New York Times during Apple's June 2008 Worldwide Developers Conference.

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