By Michael Barkoviak - February 13, 2009
In its next step to connect with consumers, Microsoft will open a number of stores in select markets. Microsoft announced plans to open its own retail stores in an effort to connect with customers and better compete with the extremely popular stores from Apple. "The purpose of opening these stores is to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy," Microsoft said in a statement on its website. The company also said it has selected David Porter, former DreamWorks animation global product distribution manager, to serve as corporate vice president for the retail stores. Prior to his stint at DreamWorks, Porter also served as in store ops, merchandising and IT of Walmart for more than 25 years.
Read more here -->Link
No comments:
Post a Comment