Xbox Head: Don't Hold Your Breath For Next-Gen Gaming

By Chris Kohler January 12, 2009

Anxiously awaiting the next round of game hardware? You'll be waiting a while, says Robbie Bach. The president of Microsoft's Entertainment and Devices division tells the San Jose Mercury News that convincing consumers to upgrade their game consoles is going to be a bit trickier this time around. "Just coming up with something that's faster and prettier isn't going to be sufficient. The life cycle for this generation of consoles -- and I'm not just talking about Xbox, I'd include Wii and PS3 as well -- is probably going to be a little longer than previous generations." Bach goes on: "When you look at consumers, they are going to be more value-conscious. We want to make sure that as the economy does start to recover, that we're positioned well."

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