by Kevin Parrish January 6, 2009
As the saying goes, you get what you pay for. However, Freescale Semiconductor's upcoming i.MX515 processor, based on the ARM chip architecture, should defy that belief, offering 1GHz speeds for under $200. The company plans to showcase the new silicon this week at CES, hoping to wow consumers with its low-power, gigahertz performance. Freescale, once a chipmaking arm of Motorola, doesn't consider its latest product as an attempt to compete with Intel. Rather, the company wants to remain on the lower-priced spectrum while offering admirable speed for consumers. “We see a huge opportunity in the netbook market as consumers demand more cost-effective and higher performing solutions,” said Lisa Su, senior vice president and general manager of Freescale’s Networking and Multimedia Group. “Our solution for netbooks will enable OEMs to develop compelling products that feature cell phone-like battery life at extremely aggressive price points. We believe the combination of the i.MX515 processor and related enablement solutions will dramatically accelerate the evolution of this exciting new space.”
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