By Eric Brown Jul. 22, 2008
A Silicon Valley startup called CherryPal announced a two-Watt, $250 ultra-mini PC that runs Debian Linux. Based on a 400MHz PowerPC-based system-on-chip (SoC) from Freescale, the solid-state CherryPal C100 Desktop offers managed "cloud" computing paid for by advertising rather than a monthly fee. With its touted two-Watt power consumption and lack of moving parts, the 10-ounce, 1.3 x 5.8 x 4.2-inch CherryPal C100 uses 98 percent less energy and includes 80 percent fewer components than a typical PC, claims CherryPal. The CherryPal C100 is also said to boot in 20 seconds. Like another fruit-flavored mini-PC, the mobile LimePC, the CherryPal is based on the Freescale MPC5121e. Positioned as an automotive telematics processor when it was announced in May 2007, the MPC5121e powers an automotive Linux PC reference design from Wind River and Freescale. Yet, the chip appears to have made itself at home on the desktop as well as the dashboard.
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Tuesday, July 22, 2008
PC Makers Fearful of Small PCs, AMD Passes on Netbooks
By Jason Mick July 22, 2008
Last week, Intel's CEO Paul Otellini went on the record to say about Intel's Atom processor, "You’re dealing with something that most of us wouldn’t use." The remark left many quizzical as the processor is being placed in the wildly successful Eee PCs, the MSI Wind, and the Acer Aspire One and is looking to fuel strong sales, in time perhaps surpassing Intel's own quad and dual core offerings. It now appears that Mr. Otellini's remark may hint at a bit of remorse on Intel's part for opening Pandora's Box by creating a low power, efficient, affordable processor and helping to fuel the booming netbook market. Throughout the past decade, first with the Pentium 4 and Athlon processors, then with dual core processors, and finally with quad core processors today; Intel and AMD have tried to push expensive, high power (both in a computing and electrical sense) processors on consumers. In reality, the average home user who performs simple functions like browsing the internet, word processing, storing photos, and watching DVDs has no need for this much power.
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Last week, Intel's CEO Paul Otellini went on the record to say about Intel's Atom processor, "You’re dealing with something that most of us wouldn’t use." The remark left many quizzical as the processor is being placed in the wildly successful Eee PCs, the MSI Wind, and the Acer Aspire One and is looking to fuel strong sales, in time perhaps surpassing Intel's own quad and dual core offerings. It now appears that Mr. Otellini's remark may hint at a bit of remorse on Intel's part for opening Pandora's Box by creating a low power, efficient, affordable processor and helping to fuel the booming netbook market. Throughout the past decade, first with the Pentium 4 and Athlon processors, then with dual core processors, and finally with quad core processors today; Intel and AMD have tried to push expensive, high power (both in a computing and electrical sense) processors on consumers. In reality, the average home user who performs simple functions like browsing the internet, word processing, storing photos, and watching DVDs has no need for this much power.
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Microsoft fights back, but does it have enough ammo?
by Don Reisinger July 22, 2008
For quite a while now, we've heard Microsoft claim that when it unleashes its barrage of advertising, Apple and the rest of the software industry will be put on notice. "You thought the sleeping giant was still sleeping?" Microsoft's VP of Windows Vista consumer marketing said recently. "Well, we've woken up, and it's time to take our message forward." And it looks like the company has done just that. In what will surely prove to be just the first salvo in an ongoing marketing struggle with Apple that could bulge to an astounding $300 million investment, Microsoft has unleashed an ad campaign saying we all need to learn the facts about Vista.
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For quite a while now, we've heard Microsoft claim that when it unleashes its barrage of advertising, Apple and the rest of the software industry will be put on notice. "You thought the sleeping giant was still sleeping?" Microsoft's VP of Windows Vista consumer marketing said recently. "Well, we've woken up, and it's time to take our message forward." And it looks like the company has done just that. In what will surely prove to be just the first salvo in an ongoing marketing struggle with Apple that could bulge to an astounding $300 million investment, Microsoft has unleashed an ad campaign saying we all need to learn the facts about Vista.
Read more here -->Link
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