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Monday, June 16, 2008

Microsoft ga ga over Goo-Hoo! deal

By Kelly Fiveash Monday 16th June 2008

Microsoft kicked off a campaign on Friday against the advertising collaboration deal struck between Google and Yahoo!, Reuters reports. Quoting two sources familiar with the matter, the news agency said that just one day after Google agreed to sell ads on Yahoo!’s website Microsoft contacted Washington-based advocacy groups that work to influence policy. According to one source who received an email from the software giant, Microsoft grumbled that the search, advertising and IM deal between its two biggest internet rivals, which was inked last Thursday, would “limit choices for advertisers and publishers” and “destroy a competitive alternative.” However, Google and Yahoo! have – presumably in an effort to avoid scrutiny from European Union and US regulators – stressed that the new tie-up is not a merger, won't take out any competitors, increase Google's share of search traffic or prevent Yahoo! from making similar arrangements with others. Microsoft, if the quoted sources are to be believed, unsurprisingly disagrees.

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AMD Goes Hollywood With New Graphics Chips

By Agam Shah June 16, 2008

Imagine turning a movie into a game instantly, with the audience driving storytelling by defining the character. Advanced Micro Devices wants to make that possible in the future, with the company releasing new graphics chips that allow moviemakers and game developers to render three-dimensional images in real time. AMD on Monday said it was releasing Radeon 4000 series graphics cards, which deliver 1 teraflop of graphics performance to increase the level of realism brought to images. The products will be available starting next week, and companies including Falcon Northwest will develop systems based on the new graphics chips. The new processors include the ATI Radeon HD 4850, which will be priced in the US$200 range, and the Radeon HD 4870, which will be priced around $300, said Neil Robison, director of developer relations at AMD. AMD next month will formally announce the release date of the graphics card code-named R700, which will have two graphics processing units on a single card. Many industry observers expect the R700 to be released in August.

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Auzentech unveils HDMI 1.3 PCI Express audio card

by Thomas De Maesschalck June 16 2008

Auzentech has introduced the Auzen X-Fi HomeTheater 7.1, a HDMI 1.3-native PCI Express audio card that will be available in September. The latest in a long line of breakthrough soundcards from Auzentech, the Auzen X-Fi HomeTheater 7.1 outputs a bitstream of high-definition, multichannel audio from Blu-ray or HD movies with no downsampling, to take full advantage of lossless digital audio formats such as Dolby TrueHD and DTS-HD Master Audio. The Auzen X-Fi HomeTheater 7.1 has been designed around the latest Creative PCI Express X-Fi audio processor. For home theater enthusiasts, the processor includes HDMI 1.3 support and will feature Dolby Digital and DTS encoding for a single-cable connection to home theater systems. For gamers, the card leverages the power of the PCI Express-optimized X-Fi processor to deliver accelerated audio for improved game performance, with ultra-realistic EAX 5.0 effects and 3D positional audio.

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