Nvidia loses market share to AMD

Despite being forced to slash prices
By Sylvie Barak: Wednesday, 12 November 2008

GRAPHICS ADD-IN BOARDS are doing rather well under the economic circumstances claims a new report by graphics analyst, Jon Peddie, who also reckons AMD’s new graphics chips are grabbing market share away from Nvidia. A new report released today reckons there’s been an increase in AIB shipments, with overall shipments up by 17.8 per cent (sequentially) and unit shipments for AIBs up 11per cent to 21.9 million. Despite being up sequentially, however, graphics add-in board unit shipments were down year-to-year. Nvidia was also probably feeling a bit down, after taking a bit of an AMD pounding. According to Peddie, "AMD has by all accounts exceeded expectations with its Radeon HD 4000 series," and the firm’s aggressive pricing has also had an impact, causing prices of AIBs to drop.

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