by Brooke Crothers November 12, 2008
Advanced Micro Devices on Thursday plans to discuss its strategy for ultraportables, a market where the chipmaker is a self-professed laggard. Whether AMD targets Netbooks specifically or a different design isn't clear. But the company must contend with the fact that Netbooks have become a market sensation over the last year. The Asus Eee PC demonstrated quickly that there was latent demand for a small, low-cost, lightweight laptop-style computer. Every major PC maker--with the exception of Sony--followed suit, including Dell, Hewlett-Packard, Toshiba, and Acer. And Microsoft has made it clear that a version of Windows 7 will be stripped down specifically for Netbooks. But AMD is not a player. It has effectively conceded this market to Intel, which virtually owns the Netbook market with its Atom processor. That may change Thursday at AMD's 2008 financial analyst day. "Tomorrow we will discuss our plans to move into the ultraportable market and deliver new platforms aimed at the key areas driving the bulk of the mobile market expansion," an AMD spokesperson said Wednesday. Ironically, AMD's Geode--one of its less-conspicuous chips in a large stable of mobile processors--was chosen for the One Laptop per Child XO laptop, which predates the Netbook market and predates Intel's Atom.
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