Adobe sees its technology as the interface layer that can take content and format it for use on screens of all sizes.
By Thomas Claburn November 17, 2008
Adobe is going to great lengths to show how its software can adapt to displays of all shapes and sizes. The company's MAX 2008 conference opened in San Francisco on Monday with a brief performance by DJ Mike Relm. His turntable scratching spun video loops forward and back on the Moscone West auditorium wall in time with the music. "This is the 'wow' moment," one person in the projected montage explained in an attempt to convey the communicative might of video technology. It was more of a "why" moment: Why would Adobe want to subject anyone looped amateur videos without the alcohol necessary to appreciate onscreen people repeating sentences over and over to a mechanical beat? But Adobe was aiming for a "how" moment: How the company's software can help designers and developers create content for a world with many screens.
Read more here -->Link
No comments:
Post a Comment