Zune to make McDonald's into a virtual radio network

By Scott M. Fulton, III, September 16, 2008

It's no secret Microsoft's Zune player has Wi-Fi built-in, but besides a feature that the company had originally intended to call "dee-jaying," there hasn't been much else you could do with it. Zune owners, you deserve a break today. With the latest firmware update to Microsoft's Zune music players, the company disclosed last week, listeners will be able to stream music directly from the Zune Marketplace Store without having to download and purchase it first. Today, we learned more about how that streaming capability will be put to use: Wi-Fi services provider Wayport will be working with long-time partner McDonald's Restaurants to implement streaming capacity directly with customers' Zunes over 802.11. Up to this point, the Zune's Wi-Fi has been somewhat limited -- it can sync with listeners' PCs wirelessly, and it can be used to share music playlists in real-time with anyone else who owns a Zune...in the immediate vicinity. It does not contain a Web browser, and probably won't anytime in the near future.

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