by David Carnoy July 8, 2008
A couple of weeks ago I wrote about rumors that Microsoft was planning to chop the Xbox 360's price in July. Well, that price cut was all but confirmed today by Kotaku. After posting leaked photos of upcoming Best Buy, Kmart, and other circulars, the gaming blog now has a GameStop employee's cell-phone snapshots of shelf art and an internal memo announcing that the Xbox 360 Pro (aka the Premium) would drop to $299.99 on Sunday, July 13. Not coincidentally, E3 kicks off the next day with--you guessed it--Microsoft's press conference. As Sony's PlayStation 3 has come on strong in recent months, sales of the Xbox 360 have been flat, so a price drop seemed likely. The success of Metal Gear Solid 4 continues to give the PS3 a boost, but chances are Sony, too, will have to trim the price of its console before the holiday buying season.
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