By Tim Conneally, July 18, 2008
Whenever video game consoles' sales data is released, we often depict the comparison as some kind of war. But with E3 having ended and the holiday season approaching, NPD suggests the battle may be entirely in our minds. June's total video game sales for the US were $680 million dollars higher than last year, with revenues from consoles and portables combined rising 54% over last year, and revenue from game software 61% higher. One NPD analyst expects total industry sales to be $22 billion this year, making video gaming the single highest-grossing form of entertainment today. With numbers this high, the concept of a "console war" seems silly. The bottom line is that everybody is winning. Sure, Microsoft's Xbox 360 trailed behind both Nintendo's Wii and Sony's PlayStation 3 last month in sales, but in the United States video game market, placing third in a booming market isn't all that bad. In terms of raw numbers last month, 666,700 Wiis, 405,000 PS3s, and 219,800 Xbox 360s were sold.
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