Microsoft fights back, but does it have enough ammo?

by Don Reisinger July 22, 2008

For quite a while now, we've heard Microsoft claim that when it unleashes its barrage of advertising, Apple and the rest of the software industry will be put on notice. "You thought the sleeping giant was still sleeping?" Microsoft's VP of Windows Vista consumer marketing said recently. "Well, we've woken up, and it's time to take our message forward." And it looks like the company has done just that. In what will surely prove to be just the first salvo in an ongoing marketing struggle with Apple that could bulge to an astounding $300 million investment, Microsoft has unleashed an ad campaign saying we all need to learn the facts about Vista.

Read more here -->Link