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Wednesday, June 18, 2008

The coming 3D revolution: Hype or reality?

by Steve Tobak June 18, 2008

One of the benefits of being a consultant is that you sometimes get to see really cool stuff before it hits the market. I recently visited Kerner Optical - the stealthy special effects unit that split off from Industrial Light & Magic a couple of years ago. Among other things, Kerner is now focused on developing disruptive technology for a broad range of 3D applications. Without getting into specifics (because I can't) or technical gobbledygook - which you can get by checking out the company's research website - this stuff goes way beyond the current state of 3D movies, video games, virtual reality, and TV. A recent James Cameron presentation provided some hints on what might be coming, but as some readers of this story observed, he stopped short of getting into any real specifics. Make no mistake, just like Kerner and others, Cameron has a lot invested in the 3D world. Still, I viewed his talk as more of a "heads-up and be prepared for what's coming" sort of thing. And something is indeed coming. But before we get into that, a brief caveat.

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