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Friday, April 18, 2008

The Trouble with NVIDIA and Intel

By: Ryan Shrout Apr 17, 2008

In the world of the PC, you'd have to be both blind and deaf to miss last week's riveting drama that became known instantly as the "NVIDIA and Intel Battle". In nearly back to back swings, both Intel and NVIDIA executives landed metaphorical punches to the gut of one another in attempt to show analysts, stock holders and, we assume they still matter, PC users, why their companies are going to be the technology leaders for the future computing. There were days of bickering between NVIDIA and Intel and though we'll hold our opinions on the particulars of this battle for another day, there was one surprising omission from the debate: AMD. Yes the company is having financial difficulties that many have used as bait for a potential takeover or buy out, but I am going to spend this time to discuss why I think both Intel and NVIDIA are overlooking a still-competitive opponent which could turn out to be a drastic mistake.

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