Microsoft flip-flops once again on Blu-ray Disc on Xbox 360
By Marcus Yam - March 14, 2008
When Toshiba officially threw in the towel in the high-definition format war, eyes turned to Microsoft to see what the software giant would do about the Xbox 360’s support of HD DVD. Some expected Microsoft to quickly change gears and back Blu-ray Disc, but no such plans are in place. “Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience,” Aaron Greenberg, group product manager for Xbox 360, told Reuters. The quote from Greenberg’s runs slightly contrary to comments made by other executives. Sony Electronics president Stan Glasgow said that Sony and Microsoft are currently in discussions over adopting the Blu-ray Disc format.
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