By ERIC A. TAUB March 10, 2008
No sooner has the battle for the next-generation high definition DVD format ended, with Blu-ray triumphing over HD DVD, than a new contender has emerged. A new system that is incompatible with Blu-ray, called HD VMD, for versatile multilayer disc, is trying to find a niche. New Medium Enterprises, the London company behind HD VMD, says its system’s quality is equal to Blu-ray’s but it costs less. By undercutting the competition in production, replication and hardware costs, it thinks it can find a market among consumers with less disposable income, particularly outside the United States. An HD VMD player costs less than a Blu-ray because it uses the red-laser technologies found in today’s standard-definition DVD players. The Blu-ray and HD DVD machines use a more-expensive blue laser system. “We do not intend to take on Blu-ray,” said Shirly Levich, New Medium’s vice president and product development manager, in an e-mail message. “We see VMD as a natural extension of mass market DVD product enhanced to HD capabilities. We shall not rekindle the format war.”
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